Are you getting a good ROI on your company's use of Social Media?

When people think of investments, especially in terms of Return on Investment, typically you think of an investment in monetary terms. In the case of your company's use of social media you may think you don't have a large monetary investment in your use of Facebook, LinkedIn, Twitter, etc...but you, or your company in fact does.

The old adage goes; "Time is Money", and use of social media can easily be a time killer. And if you are paying someone, or you're getting paid, to manage social media sites...time is indeed money.

So it goes back to the question, are you getting a good ROI on social media? Does a "Like" on Facebook or a new follower on Twitter turn into a loyal client (do loyal clients still exist)? Is the boss pressuring you to "monetize"the social media experience? It all comes down to content. What content are you providing your followers? Are you offering industry tips that will aid them in their business, or are you talking about yourself all the time?

We have seen social media as an extremely important asset to our business in maintaining communication with clients and keeping ourselves "top of mind" so that when there is a project they think of us as well as attracting new clients who would have otherwise never heard of us. As a video production company, the use of video on Facebook, Twitter and Youtube have proved to reshape our client's end use of the product we produce. Just a few short years ago 100% of our non-broadcast work would be delivered on DVD. Now about 90% of our finished work ends up on some social media platform, giving clients compelling content for their followers.

When diving into the pool of social media, consider first your message, give people information they want and need, be sure to throw in a little humor and personality.. and the rest will follow.