The great thing about producing a video as a part of your company's marketing plan in the modern age is that there are so many venues for you to showcase your video.
Back when I started in this business (waaayyyyy back in 1994) there was one outlet for a corporate video. After spending thousands of dollars, you got to walk away with....yes a VHS tape. Not only was the quality questionable but you would then have to make copies of that low quality VHS tape to send to potential clients.
In 2009, along with a physical DVD or Blu-Ray, video consumers have so many more options. It's a given that any video that is produced for your company should be on your website. But have you also considered uploading to Youtube, Facebook, Myspace, Twitter, etc.? It's a no-brainer to upload a video to each of these services. Doing this also increases your company's searchable footprint on search engines like Google and Yahoo. Not to mention the ease of pointing potential clients, or employees (for training videos) to a website. You get much more bang for your buck for your video dollar in 2009 then you ever did in 1994 with the potential of millions of fews today versus dozens then.
There is of course still a use for physical media such as DVD or Blu-Ray, and we get requests for duplications on a regular basis. A client recently requested a number of Blu-Ray discs of an HD project because they go to conventions all over the world and utilize HD monitors and really wanted to show off their video in the best possible way.
These options offer the corporate consumer the most possible options that work for their specific needs. We can of course still offer VHS....we'd have to dust off the old VCR's though.
